In a move that signals a potential shift in the augmented reality (AR) landscape, Microsoft has officially discontinued production of its HoloLens 2 headsets. This decision marks a significant turning point for the tech giant's foray into mixed reality technology.
 |
|---|
| A user explores augmented reality content with a HoloLens headset, highlighting the immersive experience the technology aimed to provide |
The Rise and Fall of HoloLens
Microsoft first unveiled the HoloLens concept in 2015, promising a revolutionary augmented reality experience that would blend virtual elements seamlessly with the real world. The original HoloLens, released in 2016, was primarily targeted at developers. Its successor, the HoloLens 2, launched in 2019 with improved specifications, including:
- Wider field of view
- Enhanced eye-tracking capabilities
- More powerful hardware
Despite these improvements, the HoloLens 2 remained a niche product, priced at $3,500 and marketed primarily towards enterprise customers.
The End of an Era
Microsoft has confirmed that while production of the HoloLens 2 has ceased, support for existing devices will continue until the end of 2027. This support includes:
- Critical security updates
- Software regression fixes
However, it's worth noting that software support for the original HoloLens will end on December 10th, 2023.
Factors Contributing to HoloLens' Demise
Several factors may have contributed to the discontinuation of the HoloLens line:
- Leadership changes: The departure of former HoloLens boss Alex Kipman in 2022 following misconduct allegations.
- Restructuring: Microsoft's changes to its hardware portfolio amid layoffs in 2023.
- Limited consumer adoption: The high price point and enterprise focus limited widespread adoption.
- Lack of regular hardware updates: No new consumer HoloLens models since 2019.
The Future of Microsoft's AR Efforts
While the discontinuation of HoloLens 2 might seem like the end of Microsoft's AR ambitions, there are indications that the company isn't abandoning the field entirely:
- Military applications: Microsoft has partnered with Anduril Industries to improve its IVAS (Integrated Visual Augmentation System) headsets for the US Army.
- Potential consumer products: Reports suggest Microsoft may be working on a new mixed reality headset to compete with devices like the Apple Vision Pro.
As the augmented reality landscape continues to evolve, it remains to be seen whether Microsoft will regain its early-mover advantage or if other tech giants will dominate this emerging field.
 |
|---|
| A woman engaged with a mixed reality headset, symbolizing the future possibilities and innovations in augmented reality technology |