In a bold move that signals Huawei's resurgence in the smartphone market, the Chinese tech giant has amassed over 3 million pre-orders for its upcoming tri-fold device, the Mate XT. This unprecedented demand comes just ahead of the phone's official unveiling, scheduled for September 10th at 2:30 PM local time in China, mere hours after Apple's own product launch event.
A Folding Revolution
The Mate XT represents a significant leap in foldable technology, offering users a device that unfolds into a tablet-sized 10-inch display. This innovative design builds upon Huawei's existing portfolio of foldable devices, which includes the book-style Mate X5 and the clamshell Pocket P50.
Market Impact
Huawei's comeback in the Chinese market has been nothing short of remarkable. Since introducing the Mate 60 Pro with its homegrown 7nm Kirin 9000s chip last year, the company has steadily eroded Apple's market share in China. According to IDC, Huawei captured 18.1% of the Chinese smartphone market in Q2 2024, representing a staggering 50.2% year-on-year growth. In contrast, Apple's position slipped to sixth place, despite aggressive price promotions.
Technological Prowess
While specific details about the Mate XT's processor remain under wraps, Huawei has demonstrated its ability to produce advanced chips despite U.S. sanctions. The company's use of optimized older equipment to manufacture these chips, although potentially more expensive, showcases China's determination to achieve technological self-sufficiency.
Pricing and Availability
The Mate XT is set to hit stores on September 20th, coinciding with the expected availability of Apple's new iPhones. While official pricing has not been announced, speculation suggests the device could carry a premium price tag of up to ¥28,440 (approximately $4,000 USD).
Looking Ahead
As Huawei prepares to unveil the Mate XT, all eyes will be on how this tri-fold device performs in the market. With strong pre-order numbers and growing brand loyalty in China, Huawei appears poised to continue its upward trajectory, potentially reshaping the global smartphone landscape in the process.
The tech world eagerly awaits the official reveal of the Mate XT, which promises to set a new standard in foldable smartphone technology and further intensify the competition between Huawei and its international rivals.