April Tokyo's $50 USB Drive Doubles as a Tiny Camera, Raising Questions

BigGo Editorial Team
April Tokyo's $50 USB Drive Doubles as a Tiny Camera, Raising Questions

In an unexpected fusion of storage and imaging technology, Japanese company April Tokyo has unveiled a unique product that combines a USB thumb drive with a miniature digital camera. The 3-in-1 USB memory & art camera is currently seeking funding on Makuake, Japan's largest crowdfunding platform, where it has already surpassed its initial goal by over 2000%.

A Pocket-Sized Multitool

This diminutive device, measuring just 70mm x 40mm x 20mm, packs three functions into a form factor not much larger than a standard USB drive:

  1. USB storage (32GB via included microSD card)
  2. Still photography
  3. Video recording

The camera features a shutter button, mode and menu controls, and a tiny 0.9-inch circular LCD for framing shots. A removable cap reveals a USB Type-A connector for easy data transfer and charging of the built-in battery.

The 3-in-1 USB memory and art camera: a compact device combining storage and photography features
The 3-in-1 USB memory and art camera: a compact device combining storage and photography features

Specifications and Performance

While the concept is intriguing, the technical specifications reveal some limitations:

  • Still images: 1280 x 960 pixels (approximately 1.2 megapixels)
  • Video: 1280 x 720 pixels at 30fps (720p HD)
  • Four basic color filters (monochrome, orange, green, blue)

These specs place the image quality well below that of modern smartphones, positioning the device more as a novelty or artistic tool rather than a serious photographic instrument.

Price and Market Position

Early backers can secure the device for ¥7,216 (approximately $50 USD). While this price point might appeal to gadget enthusiasts, it faces stiff competition from both dedicated USB drives and the cameras built into nearly ubiquitous smartphones.

The Big Question: Why?

April Tokyo positions the product as a way to enjoy shooting with an analog feel that you can't get with a smartphone. However, the digital nature of the device and its limited image quality make this claim somewhat dubious.

The company has a history of releasing niche products, including an AI-powered adjustable pillow and a double-barreled hair dryer. This camera-USB hybrid appears to follow a similar pattern of targeting very specific, perhaps limited, market segments.

Conclusion

While the 3-in-1 USB memory & art camera showcases interesting miniaturization and integration, its practical applications remain questionable. The product's success on Makuake suggests there is some interest in this concept, but whether it can find a lasting place in the market beyond novelty status remains to be seen.

For those intrigued by the idea, the crowdfunding campaign is ongoing, but potential backers should carefully consider the device's limitations compared to the cameras they likely already carry in their pockets.