Google is set to unveil its latest Pixel devices at the upcoming Made by Google event on August 13th. While the tech giant has already teased the Pixel 9 Pro and Pixel 9 Pro Fold, several questions remain about the new lineup's capabilities and positioning in an increasingly competitive smartphone market.
AI Features: Google's Bid to Reclaim the Spotlight
With rivals like Samsung and Apple making significant strides in on-device AI, Google faces pressure to innovate. Rumored AI-powered features for the Pixel 9 series include:
- Automatic call recording with transcription
- An Add Me feature for inserting the photographer into group shots
- Content-based search for screenshots
- Potential integration of the Gemini chatbot
However, Google must tread carefully in its AI messaging, ensuring these features enhance rather than replace human creativity and communication.
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| Exploring AI advancements in the upcoming Pixel devices |
Tensor G4: Performance Concerns Linger
While Google's custom Tensor chips excel at AI tasks, they have historically lagged behind competitors in raw performance. Early reports suggest the Tensor G4 may only be a minor upgrade over its predecessor, potentially widening the performance gap with top-tier Qualcomm-powered devices.
Key areas to watch:
- Benchmark comparisons with Snapdragon 8 Gen 3 devices
- Improvements in power efficiency and battery life
- Real-world performance in demanding tasks
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| The Google Tensor G4 processor is at the heart of Pixel 9's performance capabilities |
Pixel Watch 3: Competing in a Crowded Market
The smartwatch arena is dominated by Samsung and Apple, leaving Google with an uphill battle. The Pixel Watch 3 is expected to come in two sizes (41mm and 45mm) and run Wear OS 5. To stand out, Google will need to showcase compelling AI-driven health and fitness features that rival or surpass recent innovations from competitors.
Pixel 9 Pro Fold: Addressing First-Generation Shortcomings
Google's second foldable aims to improve upon the original Pixel Fold. Key areas for potential enhancement include:
- Slimmer bezels on the interior display
- Improved app optimization for the folding form factor
- AI features tailored to take advantage of the dual-screen design
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| Anticipating enhancements in the design and functionality of the Pixel 9 Pro Fold |
Pricing: Bucking the Trend of Increases?
With recent price hikes from Apple and Samsung, all eyes will be on Google's pricing strategy. The company has previously positioned its flagships at competitive price points, but rumors suggest potential increases for some models, at least in Europe.
As the event approaches, tech enthusiasts and potential buyers alike will be eager to see how Google addresses these key questions and positions its new Pixel lineup in an increasingly AI-driven mobile landscape.
