Apple's Next-Gen AirTag: Enhanced Tracking Coming in 2025
Apple is reportedly working on a successor to its popular AirTag tracking device, with plans to release it in mid-2025. According to Bloomberg's Mark Gurman, the new AirTag, codenamed B589, is currently in the testing phase with manufacturing partners in Asia.
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| Apple's next-gen AirTag, set for release in mid-2025, showcasing its sleek design |
Key Points:
- Expected release: Mid-2025
- Codename: B589
- Status: Testing phase with Asian manufacturing partners
The next-generation AirTag is rumored to feature an updated chip that will provide improved location tracking capabilities. This upgrade comes at a crucial time, as competition in the Bluetooth tracking market continues to intensify.
Evolving Tracking Landscape
By the time Apple launches its refreshed AirTag, the tracking device ecosystem will have undergone significant changes:
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Google's Find My Device network: Recently unveiled, this network allows users to locate their phones using signals from nearby Android devices.
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Life360's satellite-based network: The safety service company, which owns Tile, is developing a location-tracking network that utilizes satellites to locate Bluetooth tags.
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Industry-wide anti-stalking measures: Apple's iOS 17.5 update introduced support for unwanted tracking alerts from third-party Bluetooth tags, part of a broader industry specification to prevent stalking across iOS and Android devices.
What to Expect
While specific details about the new AirTag's features remain scarce, the focus on improved location tracking suggests Apple is keen to maintain its competitive edge in the market. As the launch date approaches, we can anticipate more information about potential enhancements such as:
- Extended battery life
- Increased range
- New form factors or designs
- Additional smart home integrations
The development of a new AirTag demonstrates Apple's commitment to its tracking ecosystem, even as the company works with competitors to address privacy and safety concerns surrounding these devices.
As we await further details on the next-generation AirTag, it's clear that the Bluetooth tracking market is set for continued innovation and competition in the coming years.