Google is enhancing its Play Points rewards program with exciting new features to offer more value to its 220 million members. The tech giant has announced several updates that will make earning and redeeming points more engaging and rewarding.
Diamond Valley: A New Way to Earn Rewards
On June 17th, Google will launch Diamond Valley in the US - a treasure hunt mini-game that allows Play Points members to earn diamonds and exchange them for prizes. Rewards include:
- Pixel devices
- Exclusive game merchandise
- Bonus points
- And more
The game has already proven popular in South Korea and Japan. US users can pre-register now through the Perks tab in Play Points. As an added incentive, the first 50,000 Diamond and Platinum members to pre-register will receive an exclusive Diamond Valley t-shirt.
Early Access to New Games
Top-tier Play Points members (Diamond, Platinum, and Gold) will get early access to upcoming games. The first title to offer this perk is Squad Busters. Members can start building their squad before the general release by visiting the Perks tab.
VIP Experiences at Gaming Events
Google plans to offer Play Points members VIP access to gaming and entertainment events this summer. While specific details are still forthcoming, this promises to be an exciting addition for dedicated Play Store users.
How to Join Play Points
For those not yet enrolled, joining Play Points is simple:
- Open the Play Store app or visit the website
- Tap on your avatar
- Find and select Play Points
- Tap Join
Once enrolled, you'll earn points on every Play Store purchase. Points can be redeemed for in-app items, Play Store credit, and now these new experiential rewards.
With these updates, Google is clearly aiming to make Play Points more attractive and engaging for users. By gamifying the rewards process and offering exclusive experiences, the program looks to strengthen user loyalty while providing added value for frequent Play Store customers.