Apple Puts Vision Pro 2 on Hold, Prioritizes Affordable Model
Apple is reportedly halting development of a second-generation Vision Pro headset to focus on creating a more budget-friendly mixed reality device. This strategic shift comes as the tech giant grapples with lukewarm reception and slowing sales of its $3,500 flagship headset.
Key Points:
- Apple has suspended work on the next high-end Vision Pro
- A more affordable Vision headset is now the priority, targeted for 2025 release
- The budget model aims to be one-third lighter than the current Vision Pro
- Pricing for the new headset is expected to fall between $1,500 and $2,000
Challenges and Compromises
To achieve a lower price point, Apple is considering several cost-cutting measures:
- Removing the EyeSight exterior display
- Using a less powerful chip than the M2
- Reducing exterior passthrough capabilities
- Limiting the field of view
However, these changes risk eliminating key features that set the Vision Pro apart from competitors like the Meta Quest 3.
Market Pressures
The Vision Pro's initial hype has faded quickly since its February debut. Recent reports suggest:
- Sales have slowed significantly
- One supplier has cut production by half
- Up to 30% of returns are due to user confusion
Apple's WWDC event last week offered little fanfare for the headset, further indicating a cooling of enthusiasm.
Looking Ahead
While the next-gen Vision Pro (codenamed N109) has been pushed to 2026, Apple remains committed to its mixed reality ambitions:
- The company is still hiring for its VR unit
- International launches are planned for key markets like Australia, China, and Japan
- Long-term goals include developing true AR glasses
As Apple navigates these challenges, the success of its more affordable Vision headset will be crucial in determining the future of its mixed reality ecosystem.
Update: Saturday June 29 10:24
Apple is exploring additional cost-cutting measures for a more affordable Vision Pro, including the possibility of a tethered design that would require connection to an iPhone, iPad, or MacBook. This approach could significantly reduce costs by offloading processing work to the connected device. Other potential changes include narrowing the field of view and removing the external eye display. Apple is also considering diversifying its supply chain by exploring WOLED + CF panels from Samsung and LG with a pixel density of 1,700 PPI, potentially moving away from Sony's micro-OLED displays currently used in the Vision Pro. These efforts aim to create a more accessible version of the headset while maintaining key features and performance.
